“The summertime is slow, so all this attention, it’s going to help us a lot.” Horton reached for a stump-worthy lesson. “It certainly helps,” said Tony Horton, 54, a physical trainer from Santa Monica, Calif., who created the workout. “Ryan’s fitness regimen is not for the faint of heart,” warned USA Today. “Paul Ryan’s Extreme Workout Plan,” trumpeted The Daily Beast. “The P90x VP,” declared The Washington Post. That has generated all kinds of headlines, not usually reserved for a late-night infomercial fixture. The fit 42-year-old congressman is a hard-core fan of the workout regime and is even reputed to have gotten other congressman hooked. Ryan was picked to be Mitt Romney’s running mate. Such is the windfall for P90X, a workout DVD getting a surge of publicity ever since Representative Paul D. WHEN it comes to free celebrity endorsements, they don’t get much better than a presumptive vice-presidential candidate who swears by your product.
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